Mad men Peggy Olson.
Stereotypes of gender?
Woman needs help to do well in the workplace
Dress for men
Have to stay in shape to keep a man interested as they can't keep up with men's intelligence
The men wink, is degrading could make her feel uncomfortable
Old fashioned show with clothes, hair styles and makeup
Men are in suits less exposed than women
Women are the secretary's for the men, the men give the orders
Does this reinforce or challenging the stereotype?
Reinforces stereotypes
Why?
Exaggerated stereotypes and sexism to show how times have changes and the immaturity of stereotypes
Shows the comparison of now and then in the workplace
OPPOSITES
Social groups expectations change over time
Social norms are what the society has built into our minds that what is normal
Look for:
Character behaviour
Shouting parents
Domestic
Aggressive
Story
Relationships
Bad relationship between the parents
Mother and daughter bond
Stereotypes
Men building
Husband being aggressive towards his wife
Woman calling for the males help
Sound analysis: gets louder up to thee climax of the child being hit by the car
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